TigerBeat has undergone a major transformation. In April 2016, TigerBeat relaunched the website and unveiled a print redesign complete with new logo and branding.
While continuing to cover celebrities in a unique way, TigerBeat has expanded its content base through broadened passion points such as fashion, beauty, activism, and tech, and growing reach through a multi-platform approach with a heavy focus on video content. The brand will leverage the social media habits of Gen Z, their passion for celebrity and the DNA of a truly iconic brand to create a valuable media platform and ecosystem ideally positioned to serve this $44B demographic.
The event featured performances by Laura Marano, That Poppy and Daniel Skye. Magician, Collins Key, who was discovered on AGT amazed the audience with original magic tricks. DJ Tony Martinez dj’d his beats from the TigerBeat Launch Party Playlist on Spotify to celebrate the companies’ newly formed partnership. This partnership will enhance the connection TigerBeat has to music, and that teens have to Spotify, creating a unified music listening and discovery experience for the teen audience.
Wishbone, a mobile polling app that allows users to compare and vote on any two things, featured a branded booth where guests, celebrities, and fans were voting on live, projected Wishbone polls happening in real-time. TigerBeat has had a presence on the Wishbone App for over 6 months. With a Wishbone profile of over 145,000 followers, TigerBeat has garnered over 25 million votes on its unique celeb and pop culture content.
Pixi, the official beauty sponsor of the event, had a branded activation including a beauty touch-up station and sampling of product. The Dance Moms stars had a blast getting touch-ups and snapping photos of their new looks. Great success!
OTHER NOTABLE MOMENTS FROM THE NIGHT INCLUDED:
Laura Marano performing her hit song Boombox to the crowd while confetti rained down
Break out star, Daniel Skye performing an acoustic rendition of Fetty Wap’s Trap Queen
Madison Beer cozying up to boyfriend Jack Gilinsky of Jack and Jack
Nash Grier getting swooned by a group of teenage fans outside of The Argyle Hollywood
That Poppy picking out pink cupcakes to match her look at the Sweet E’s Cupcake station
Perez Hilton stopping by to pose with a few of his favorite teen stars and influencers
Kira Kosarin catching up with her costar, Audry Whitby
Marcus Scribner drinking Hebert’s Strawberry Lemonade
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