Pepsi is continuing its excitement for Super Bowl LI with the launch of the first of several #PepsiHalftime behind-the-scenes footage pieces of Lady Gaga leading up to the big Pepsi Zero Sugar Halftime Show.
The spot stars Gaga herself as she preps for the highly-anticipated Halftime Show. In the clip and the ones releases hereafter, fans will see how the magic is made from hair, makeup, elaborate costumes and precise choreography to showcase the how she plans to make this year’s show an unforgettable one.
Giving fans the ultimate opportunity to win a once-in-a-lifetime Super Bowl experience, Pepsi, Lady Gaga and the NFL launched the “Guest of Honor” program, offering fans a chance stand stage-side at the Pepsi Zero Sugar Super Bowl Halftime Show. Fans were able to visit www.pepsihalftime.com to enter for a chance to join Lady Gaga on the field watching her perform at one of the biggest pop culture moments of the year.