Charitable Fashion: Holiday Gifts by Must Jewelry #IceBucketJewelry

#IceBucketJewelry

Must Jewelry is a modern and trendy, yet classic and timeless jewelry company.  From manufacturing their own diamondsto the implementation into actual jewelry, the process starts in the mine and ends on the consumer’s finger.  Each piece is hands on polished to perfection.  The pieces range from $125 to $150,000.  For more information, please visit www.mustdiamonds.com.

Donations and attention has faded from Lou Gehrig’s disease as the social buzz from the ALS Ice Bucket Challenge has ended, but Must Jewelry commits to continue to make a difference through a brand-new Ice Bucket themed line using their finest silver, gold and diamonds. Twenty percent of all sales go directly to the ALS Association, which is more than 65% of profits.

Must Jewelry, a young, dynamic and fashion-savvy jewelry company, specializing in diamonds.

#IceBucketJewelry

The new ALS Ice Bucket Collection retails for $125 a piece at: http://mustdiamonds.com/als#about.

Why: ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and in the spinal cord. The Must Jewelry Ice Bucket line is inspired after the Ice Bucket Challenge, in which people dumped ice water on their heads to help raise a total of over $100 million. Must Jewelry is keeping this cause ignited by taking another step towards a world without ALS.

About Must Jewelry:

Must Jewelry is a modern and trendy, yet classic and timeless jewelry company. From manufacturing their own diamonds to the implementation into actual jewelry, the process starts in the mine and ends on the consumer’s finger. Each piece is hands on polished to perfection. The pieces range from $125 to $150,000. For more information, please visit www.mustdiamonds.com.

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