OWN announced today in an effort to expand their online programming they are starting a new program called, “Who Am I”. The web series will launch on the newly re-launched website Oprah.com as well as youtube.com/own.
The web series launches with two episodes today, Thursday, August 28, with a new 2-3 minute episode rolling out every Thursday. Oprah.com‘s daily series #OWNSHOW, which brings together stories from the Oprah community, was also developed during OWN’s residency at YouTube Space LA.
“Who Am I” delves into the universal idea of self-identity and what it means to look within oneself for insight to carry through our daily lives. The interview series features celebrity guests sharing the qualities that define who they are and investigates the power of knowing oneself and the positivity that can be drawn from it. “Who Am I” seeks to create a communal experience for its audience and demonstrate the importance of self reflection. Celebrities featured on the web series include Nicole Richie, Brandy, Michelle Phan, Pat O’Brien, Randy Jackson, La Toya Jackson, Jasmine Guy, Vivica A. Fox and AJ Johnson.
Watch the trailer:
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