Every time I see a video from the indie band, OK Go I’m completely blown away!
The band released a new video for its 2014 single “The One Moment” in a partnership with Morton Salt. Morton Salt wants you to #Walkherwalk
The website says: WE’RE ON A JOURNEY TO WALK HER WALK. To us, the Morton Salt Girl is a symbol of drive.And forward progress. And we want to embody her unstoppable spirit to make a real, positive influence on the world. To step out, and step up. To give everyone the opportunity to become a force for good. Because if we want to make a real difference, it’s not enough to walk the walk, we want to walk HER walk—forward, fearless, and for the greater good.
The video is a domino effect, scientific, colorful, amazement including exploding water balloons and guitars all captured in four seconds and then slowed down to four minutes.
The band stated: “The song “The One Moment” is a celebration of (and a prayer for) those moments in life when we are most alive. Humans are not equipped to understand our own temporariness; It will never stop being deeply beautiful, deeply confusing, and deeply sad that our lives and our world are so fleeting. We have only these few moments. Luckily, among them there are a few that really matter, and it’s our job to find them. (We had no idea when we wrote the song that we’d be releasing its video in such critical moment for our nation and the world. It’s one of those moments when everything changes, whether we like it or not, so the song feels particularly relevant).”
Check out this video you won’t regret it and a behind the scenes look at how they did it.
Here’s a look back at some of their other memorable videos:
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