Alexanda Daddario (of “True Detective” and Percy Jackson fame) stopped by Juicy Couture’s launch event for Viva la Juicy Gold Couture. The fragrance hit counters in July, and is currently available on Macys.com. To celebrate the release Juicy Couture took over the rooftop of The London West Hollywood Hotel. Alexandra stopped by to talk about Gold Couture.
- The Fragrance: Viva La Juicy Gold Couture, $92 at Macys.com
- The Outfit: Juicy Couture Black Label Printed Mixed Fabric Dress, $178 at JuicyCouture.com
Available in the US at prestige retailers beginning July 2014, Juicy Couture introduces VIVA LA JUICY GOLDCOUTURE, a new interpretation of top 10 US prestige fragrance, VIVA LA JUICY*.
Since the launch of VIVA LA JUICY in 2008, the iconic scent has given rise to a number of luxurious sister scents, first with the release of the sheer and romantic VIVA LA JUICY LA FLEUR, then VIVA LA JUICY NOIR, the perfect scent for a night out. Now, Juicy Couture presents VIVA LA JUICY GOLD COUTURE, the over-the-top, decadent rendition of VIVA LA JUICY that gives the girl who lusts for luxury the couture indulgence she craves.
THE INSPIRATION
Decadent, indulgent and intoxicating, VIVA LA JUICY GOLD COUTURE is as luxurious as it sounds. The opulent fragrance draws inspiration from the always runway-ready VIVA LA JUICY muse.
The Viva muse embodies the lavish life, making every day more glamour-filled than the next. Knowing that fragrance is one of the most important essentials for any occasion, Juicy’s it girl arrives at the chicest of soirees in sky-high stilettos, donning perfectly coiffed hair and a dose of VIVA LA JUICY GOLD COUTURE. The sensuous fragrance isn’t just the finishing touch on an outfit – it’s what turns her haute look into couture. With a captivating scent, Viva’s muse reminds us all that we never need an excuse for couture.
THE PACKAGING
Infusing the classic VIVA LA JUICY bottle with an abundance of couture, the elegant VIVA LA JUICY GOLD COUTURE flacon will take center stage on every Juicy girl’s vanity. With luxurious, melted gold covering the signature bottle, and a first-of-its-kind hot pink ‘Couture’ nameplate, this scent stands out from all the rest. For the couture-obsessed Juicy girl, all that glitters really is gold. To tie it all together, an organza Swiss dot bow tops the bottle for the last touch of glamour.
Packaged in a metallic gold carton with a vibrant pink embossed logo, VIVA LA JUICY GOLD COUTURE is the ultimate statement of luxury – it’s simply unforgettable.
THE PRODUCTS
VIVA LA JUICY GOLD COUTURE EAU DE PARFUM, 3.4 FL. OZ./100 ML $92
VIVA LA JUICY GOLD COUTURE EAU DE PARFUM, 1.7 FL. OZ./50 ML $72
VIVA LA JUICY GOLD COUTURE EAU DE PARFUM, 1.0 FL. OZ./30ML $52
VIVA LA JUICY GOLD COUTURE & VIVA LA JUICY EAU DE PARFUM ROLLERBALL DUO,
.17 FL. OZ./5 ML EACH $25
All prices are manufacturer’s suggested retail prices in US dollars.
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